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Infiniti Electrifies the “Classic Speedster” with Pebble Beach Concept

Japanese luxury maker offers a more revealing tease of Prototype 10.

by on Aug.16, 2018

The Infiniti Prototype 10 is meant to give the classic roadster a battery-powered kick.

Infiniti is doing a slow fan dance as it begins to reveal the “daring electrified speedster” it will formally unveil at the Pebble Beach Concours d’Elegance later this month.

It’s the latest in a series of extreme concepts and more conventional production models that the Japanese luxury brand has brought to the annual Pebble Beach event and the new Prototype 10 is meant to highlight Infiniti’s planned shift to electrifying future products.

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Electrifying!

“It is appropriate that we found inspiration in an optimistic bygone era in which cars were characterized by the simple love of driving,” says Karim Habib, Infiniti’s Executive Design Director. But while Prototype 10 may be meant to celebrate what Habib calls “some of the most evocative car designs of all time, where power was celebrated through high – powered single – seat competition cars,” it is anything but a retro-mobile. (more…)

Infiniti Set to Reveal “Electrified” Concept at Pebble Beach

Show car will “underline the electrified performance theme."

by on Aug.09, 2018

Infiniti is offering a tease of its Pebble Beach Concept.

It’s going to be a busy week when everyone starts rolling into California for the week-long celebration leading up to the annual Pebble Beach Concours d’Elegance. Automakers from around the world are promising to use the Concours and related events as backdrop to unveil an array of production cars and concepts later this month.

That includes Infiniti which today dropped some hints about the electric luxury model it will launch on the Pebble Beach show. While the Nissan luxury brand is being coy about details, it hints that the show car will “underline the electrified performance theme” that it has announced for future products, virtually all models set to be offered with some form of battery-based drivetrain – with an emphasis on plug-in hybrids and pure battery-electric vehicles.

What a Concept!

“Our new concept provides clues to where the Infiniti brand is heading,” said the brand’s design director Karim Habib, in a statement accompanying this teaser image. “For us, electrification means performance – our electrified cars will be powerful, efficient, and a joy to drive, and the new concept is a physical representation of our electrified performance future.”

(more…)

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